The company has also created behind the scenes tools that “crowdsource” app suggestions for its website visitors. MacUpdate will soon be launching a redesigned website that is more user-friendly, visually attractive and intuitive. On the internet, he explained, MacUpdate is working on a way to make content more easily accessible and relevant to users. Think of it this way, he said: What if Amazon knew what products were in your home? If so, then it would be able to show customers things that were more relevant and interesting.
#MACUPDATE DESKTOP SOFTWARE#
Mueller, who started MacUpdate when he was a high school student at Suttons Bay and now runs it from Traverse City, has grown the business into the top Mac-only software directory on the web as well as a leading destination for daily Mac software deals and bundles.īut Mueller said the process of “discovering” apps is something no services have done well. That’s why Joel Mueller and his team at MacUpdate, a software (application) download site, have spent the last year addressing what he described as “two big problems in the Mac app arena”: app discovery, and the subsequent process of downloading and installing. In order to expand the use of it, you need to get Mac apps.īut that isn’t as easy as it may sound. When you first buy a Mac, it comes with limited capability. Your Mac computer doesn’t have to just be a $2,000 Facebook machine.
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